Report Theme: Cross border E-commerce of Agricultural Products in the Digital Economy Era
Presenter: Zhang Zhongming
Report time: 8:30 on April 16, 2025
Report location: Conference Room 608, Teaching and Research Complex Building, Qiantang Campus
Organizer: School of Economics and Management, School Knowledge Association
Main content: Focusing on cross-border e-commerce of agricultural products, exploring core challenges such as cold chain logistics, brand going global, and inspection and quarantine compliance, combining digital solutions such as blockchain traceability and AI marketing, and analyzing practical strategies with typical cases to explore innovative development paths.
Introduction of the reporter:
Zhang Zhongming, male, PhD, professor at China University of Metrology, Zhejiang Province's "New Century 151 Talent Project", mainly engaged in research on land economic management, regional economic efficiency, and industrial standardization. In recent years, he has successively presided over 2 projects funded by the National Social Science Fund, 1 project funded by the Ministry of Education's Humanities and Social Sciences, 2 projects funded by the Zhejiang Provincial Natural Science Fund, 1 key project funded by the Zhejiang Provincial Philosophy and Social Planning, 1 key research project funded by the Zhejiang Provincial Statistical Science Fund, 1 key project funded by the Hangzhou Soft Science Fund, 5 projects related to enterprise management consulting, published more than 20 papers, and authored 1 monograph. He has won 1 third prize for scientific research achievements in higher education institutions in Zhejiang Province and 1 third prize for outstanding achievements in youth social sciences from the Zhejiang Provincial Federation of Social Sciences.